Email Marketing
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Email is a profitable marketing channel – not to mention it’s vital for your business operations. But how do you ensure email compliance across your organization? In this article, OPTIZMO’s Chief Operations Officer Tom Wozniak guides you...
Email marketing is a powerful form of digital marketing even in today’s social media era. It is cost-effective and measurable a...
Ever wonder what can truly make your email marketing campaigns stand out from the crowd? Making an effort to improve your email d...
So, you want to build an email list. How do you do it? In this guide, we share all the tactics we know. Tried-and-tested over tim...
Can spam trigger words really send your emails to the junk folder? They sure can, but things aren’t as black-and-white as they ...
Email newsletters are in. From journalists to mom-and-pop shops and large corporations, it seems like everyone wants to get on bo...
Should you use GIFs in emails? It depends on your brand and what you want to communicate. Marketing strategist Lesley Vos has all...