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The No. 1 email validationⓘA process that determines if an email address uses valid syntax, exists on a given domain, and is configured to receive incoming email messages service for 400,000+ clients
Frequently asked questions
An email bounce is what occurs when your message cannot be delivered to its destination. Common causes of email bounces are invalid email addresses, mail server configuration errors, spam filters, and a full mailbox.
A hard bounce is caused by a permanent issue, such as an invalid email address. If the address you’re attempting to email doesn’t exist, your message will never reach its destination and bounce back. A soft bounce happens due to temporary, resolvable issues such as spam filters or greylisting, a full mailbox, or a temporary service outage. You can typically resend an email that soft bounces and reach the inbox successfully later.
Internet service providers (ISPs) need to separate trustworthy email senders from spammers. Email bounce rate metrics help with this. If your business has a high email bounce rate, it indicates that you don’t clean your email list or use safe email marketing practices. When your email bounce rate exceeds 2%, your reputation is put at risk, and your email deliverability declines. You’ll have a much harder time reaching the inbox.
The best way to stop email bounces is to clean your email list with a bounce checker or email verification tool. It will identify invalid emails and remove them from your list so that you’re only emailing real subscribers. In addition, make sure your emails are relevant, free of spam trigger words, contain an unsubscribe link, and are lightweight and easy to render.
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