ACTIVITY DATA
Target active, engaged email subscribers with Activity Data
Identify which of your subscribers are active to boost your email campaign performance and sales. Use Activity Data to find out when and where an email address was last active, allowing you to better target quality leads for higher email ROI.
Try Activity Data freeGet 100 Activity Data credits monthly with a free account
How Activity Data Works
After cleaning your email list, you’ll know which leads are valid and safe to email.
But you don’t just want valid leads; you want high-quality, active leads that engage with their email inboxes. ZeroBounce’s Activity Data service identifies those email addresses for you.
Here’s how it works:
- You upload your email list for validation. If the contact is active, ZeroBounce’s scoring partners will match activity data to the contact.
- Choose to add Activity Data to your results.
- Activity Data information columns are appended to the relevant email addresses on your list.
Activity Data provides information for:
- Last known activity period - Checks for activity in the last 30, 60, 90, 180, 365, or 365+ days
- Type of activity - Opens, clicks, sends
- Number of activities - The number of times that clicks, opens, or sends occurred
- Activity location - Checks if the email address was active in the inbox or on the web
Add Activity Data to your list in 3 steps
Discover your results
Download your file, find your valid contacts, and check for the newly added Activity Data columns. Learn when and where the address was active, what actions were taken, and how often they took action.
Validate your email list
It wouldn’t make much sense for you to get Activity Data on a messy email list. So, first upload your database and allow our email validator to weed out bad contacts. That way you can start on the right foot.
Tick that box
When your list is ready, check the Activity Data box before downloading your results. We’ll scan your contacts and let you know if activity was detected. Then, we’ll add that data to your list to make it even better!
Discover your results
Download your file, see how many valid contacts you have, and find out which subscribers have been active in the past 30-365+ days. You’ll discover these results in the “Last Known Activity” column.
Find your active leads; Get rid of inactive subscribers
Get Activity Data for just 1 credit per email contact
Get 100 credits free monthly
Did you download your list without adding Activity Data?
No worries, you can still get it! If you downloaded your email list without adding data to it, you can always change your mind. Just download your list again – only this time make sure to tick the Activity Data box. Also, remember to download your results within 30 days, as ZeroBounce will not store your data longer than that.
Want your results in real time? Use the Activity Data API.
Activity Data also has an API endpoint, so you can uncover this data in real time. For best results, pair it with our email validationⓘA process that determines if an email address uses valid syntax, exists on a given domain, and is configured to receive incoming email messages API and enrich your list as you go.
Want to see what else you can do for your emails? Find out how to get started with the ZeroBounce API for free!
Try the Activity Data API freeHow to make the most of your Activity Data results
- People who ignore emails: we all have them on our lists. They’re not just difficult to convert but also, they drag you down by affecting your sender reputation. The engagement you get – opens, clicks, replies, forwards – is a critical signal for inbox providers. The higher these metrics are, the better your deliverability.
- Adding Activity Data to your toolkit allows you to segment your most active subscribersⓘA contact with a subscription to your email newsletter that consistently opens, clicks, or otherwise interacts with your email messages. and nurture them with highly personalized campaigns. Also, you can target inactive subscribers with a re-engagement email to pique their interest. With this insight in hand, you’ll be able to improve your email list performance and focus on your best prospects.
