ZeroBounce Marketo Integration - Email Validation

Are you cleaning your Adobe Marketo data? If you’re forgetting email verification, your marketing automation could deliver high bounce rates and lousy sales. That’s where ZeroBounce steps in.

Clean up your Marketo database with the ZeroBounce Marketo integration for bulk and real-time email verification. Connect your accounts, sync up your data, and make your Marketo marketing automation get revenue and results.

Get 100 email verifications free monthly.
Adobe Marketo integration included at no additional cost.

ZeroBounce Marketo Integration features

With minimal setup, you can leverage ZeroBounce’s 99% accurate email verification and deliverability tools. Check out what’s included with the free integration!

• Bulk email verification – When you connect your Adobe Marketo account, ZeroBounce automatically syncs with it and adds your email lists to the ZeroBounce dashboard. Just click a list, hit validate, and we’ll send the results back to your Marketo lists.
• Real-time email verification / Contact Monitoring – Want to automatically verify any newly-added Marketo contacts? Just select your list and turn on Contact Monitoring! ZeroBounce will automatically verify any new email address that enters that list, whether via a signup process or manual addition.
• A.I. Email Scoring – No validation engine can verify every email type accurately – particularly a catch-all. The Email Scoring tool uses proprietary AI to measure inbox activity levels and grades emails on a score of one to ten (1 = no activity, 10 = high activity/high confidence).
• Activity Data – Curious if your Marketo marketing leads belong to real, engaged users? Activity Data checks for subscriber activity in their mailbox or on the web (clicks, opens, forwards, and unsubscribes). Activity Data finds active users (in the last 30 days) and helps you filter out dormant leads (365+). Activity Data periods measure the last 30, 60, 90, 180, 365, and 365+ days.
• Schedule it – Can’t be bothered to keep checking your database? The Marketo integration lets you pick a list and schedule email verification and Scoring to occur once every set period (e.g., clean this list once every 3 months).
• Share it – All official ZeroBounce integrations, including Adobe Marketo, allow users to share contact lists between other connected integrations. Share your file with other platforms like Constant Contact, ActiveCampaign, BigCommerce, and more.
• Automation history – Keep tabs on all ZeroBounce activity for Marketo email verification, Scoring, and file sharing. Easily export and download reports from your dashboard at any time.

How to use the Marketo integration

To get started with the ZeroBounce Marketo integration, you need two things:

• A free ZeroBounce account (create one here with no strings)
• An Active Adobe Marketo account (create one through the Adobe Experience Cloud)

Then, it’s as simple as setting up a new API connection:

1. Create a new API user in Marketo. Fill out the data required.

2. Create a Custom Service from the LaunchPoint menu. Select the API user.
3. Select your custom service from LaunchPoint to get your Instance ID, Client ID, and Client Secret.

4. Log in to ZeroBounce, click on Integrations → Marketo, and enter the above data.

And you’re connected! Your Adobe Marketo lists will synchronize with ZeroBounce and appear in your newly-made Adobe Marketo integration dashboard.

You can find the full setup procedure in our official documentation with screenshots.

Why connect ZeroBounce and Adobe Marketo?

Every database is only as good as its data. ZeroBounce is your premier data hygiene solution with 99% accurate email verification, 99.99% API uptime, and advanced email list insight tools to help you identify your customers and create the perfect audience.

Connect ZeroBounce and Marketo today to benefit from:

Lower email bounce rates – Get your average bounce rate to 2% or lower, the recommended threshold allowed by most ISPs.

Accurate marketing data for automation – Stop wasting time blasting emails to fake mailboxes. ZeroBounce rapidly sorts through your Marketo data, and sets you up for marketing success.

Protect your reputation – A bad list and high bounce rates jeopardizes your business communications. Stop your emails from getting stuck in spam. Let ZeroBounce protect your Marketo data and stay on the good side of every ISP.

Maximize engagement and revenue – High-quality data is the key to marketing, whether it earns you direct sales or accurate measuring. Ensure that your database contains valid, engaged, and active audience members that respond to your Marketo marketing automations.

Eliminate the busy work – Marketing list hygiene isn’t the most fun task, and you can fully automate it with ZeroBounce. Just synchronize your lists, schedule your updates, and ZeroBounce delivers verified data with advanced insights fast.