Xverify review

Is It A Worthwhile Email Validation Tool?

It's a place that so many email marketers find themselves. Your emails have really come a long way, but lately something's been off. They just don't seem to land like they used to. Could they be going to people's spam folders?

A woman in glasses sits at a desk with her hands crossed under chin and looks at her laptop.

A messy email list can definitely be the reason you're hearing crickets and getting bounces. Fortunately, you no longer have to feel that email marketing is a crapshoot. With the right tools, you can see precisely what's preventing you from reaching your audience – and fix those issues.

Email validationⓘ tools went from being the secret ingredient that savvy email marketers used, to something that’s affordable, accessible and easy-to-use. But there are many email validationⓘ tools available, and you want to find the one that best suits your business.

This review offers a comprehensive assessment of Xverify, an email validation and deliverability service. It aims to assist email marketers and business owners in making well-informed decisions based on their specific needs.

What is Xverify?

Xverify is a provider of email verification services that help businesses and marketers ensure their emails reach valid addresses, thus improving deliverability rates.

Founded by CEO Robert Huey in 2011 and headquartered in Chicago, Illinois, Xverify offers rudimentary software designed to clean email lists and enhance email marketing effectiveness.

In addition to email addresses, Xverify also verifies phone numbers and postal addresses.

Xverify features

Xverify offers just two services related to verifying telephone numbers and postal addresses, but also email addresses. Here’s a breakdown of the services that help ensure your emails are sent to valid addresses.

Bulk email verification

With the bulk email verification feature, you can upload email lists of any size for validation. This feature works best if you prefer cleaning your database in bulk a few times a year.

Real-time email verification

Xverify’s real-time verification tool checks email addresses as they are entered into your system. This helps prevent invalid or risky emails from entering your database. You can install Xverify’s real-time email validator to any forms where you collect customer email addresses.

Xverify accuracy for email validationⓘ

Xverify claims to provide 98% accuracy in detecting invalid or risky email addresses. Although 100% accuracy is not possible, 98% could mean that some valid addresses with marketing potential are classified as invalid. You may also experience some low-quality email addresses slipping through the cracks.

Xverify speed and email validationⓘ performance

The efficiency of your email validationⓘ tool matters a lot when you’re a busy marketer. So how does Xverify perform? Real-time checks take seconds, and bulk verifications are processed within minutes for smaller lists and within an hour for larger datasets.

However, some users have noted that during peak times, bulk processing can slow down, which is a minor drawback for those in need of rapid results.

Xverify pricing

Xverify offers a tiered pricing structure based on the number of email addresses you need to check. Here’s a breakdown of the pricing:

500 credits — $5
1,000 credits — $10
2,500 credits — $25
5,000 credits — $40
10,000 credits — $70
25,000 credits — $150
50,000 credits — $250
100,000 credits — $400

At some price points, Xverify’s pricing is in line with or beats competitors, at others Xverify is a little more costly.

Although Xverify can be cheaper, using a discount service like this has its drawbacks:

The email validation tool does not detect spam traps, which can be highly risky to your email deliverability.
Xverify does not remove duplicate email addresses from your list, as opposed to many of its competitors.
The processing speed can be slower. For instance, Xverify states that its software takes around 30 minutes to process 10,000 business email addresses. By comparison, ZeroBounce can verify 100,000 contacts in approximately 45 minutes.

Moreover, Xverify doesn’t seem to offer refunds, or makes it difficult to do so. If you click on “Refund Policy” in the dashboard, you’ll find no information on refunds or a money-back guarantee.

Want to see a one-on-one comparison between Xverify and ZeroBounce?

Xverify ease of use and integrations

The Xverify platform isn’t entirely user-friendly and is difficult to navigate. Immediately after signing up, a prompt appears asking for your credit card information. Then, there is an alert that says, “Thank you for initiating your account setup process. An account representative will reach out to you within one business day and complete your account creation.”

However, when we tested the platform, no representative got in touch. It’s confusing whether you can begin using Xverify or if you must wait to hear back from a representative.

Although the interface looks simple enough, the user experience is poor. It can be tough to find your way around and use any of the tools. Repeatedly clicking certain options in the interface does not perform the requested functionality.

Xverify integrates with some of the email marketing platforms like Mailchimp, AWeber, MyEmma, and Marketo, allowing you to include email verification within your existing workflows.

Xverify customer support

Xverify provides customer support through:

Telephone
Email
A toll-free phone number available weekdays from 8:00 AM to 5:00 PM Central time.

The company also offers online documentation so you can look up the answers yourself. One customer wrote: “Customer service was non-existent with no reply to help requests,” while another called the team “very responsive,” so you may hear back from the Xverify team in some cases.

Xverify alternatives and competitors

While Xverify is an option in the email verification market, several alternatives might better suit specific needs, especially if you want a more convenient service:

ZeroBounce: Known for its high accuracy rate of 99.6%, ZeroBounce offers features like email scoring and subscriber activity insights, setting it apart.
NeverBounce: Offers competitive pricing and fairly fast processing times, making it a popular choice among email marketers.
BriteVerify: Another strong competitor, known for its ease of use and reliable performance.

Verify 100 emails free

Data protection at Xverify

Xverify doesn’t provide a lot of information on its website about data protection. The company doesn’t mention anything about GDPR complianceⓘ, which is increasingly becoming an industry standard. The service is Privacy Shield Certified, which is not uncommon.

How ZeroBounce stands out

ZeroBounce stands out in the email validationⓘ market with its comprehensive suite of features designed to enhance email deliverabilityⓘ and security. Here’s what you get with ZeroBounce.

ZeroBounce features

ZeroBounce has arguably the most comprehensive suite of email deliverabilityⓘ tools, covering every email marketing need. From email validationⓘ to authentication, ZeroBounce helps you boost email performance and sales – with premium customer support.

ZeroBounce features

Bulk & real-time email validation

Email scoring

Activity Data

Verify+ from ZeroBounce

Email deliverability tools

Email authentication tools

Email finder

24/7 customer support

The No. 1 email validation service for 500,000+ clients

Bulk and real-time email validationⓘ

ZeroBounce provides both bulk and real-time email validation, ensuring your email list is always clean and up-to-date. The real-time API integration is especially useful for ongoing data collection and immediate verification when someone enters an email address on any of your forms.

Verify+ from ZeroBounceⓘ

Unique to ZeroBounce, the Verify+ feature checks Yahoo, AOL, and Verizon emails, providing an extra layer of confidence for disabled accounts – free of charge for every customer using the email validationⓘ service. This feature ensures 99.6% accuracy in verifying these addresses, preventing bounces from inactive accounts. Before Verify+, the industry had no solution for dealing with these types of addresses.

Email scoringⓘ

ZeroBounce's email scoring tool evaluates the quality of your email list, helping you identify and prioritize high-value contacts. This can significantly enhance your email marketing ROI. The email scoring tool is popular among customers looking to further verify catch-all email addresses.

Activity Data

With Activity Data, ZeroBounce provides insights into the engagement levels of your email contacts, helping you target your most active and interested recipients. This feature allows you to see which of your subscribers have been active in their inboxes in the past 365+ days.

Email deliverabilityⓘ tools

ZeroBounce offers various tools to improve email deliverabilityⓘ, including blacklist monitoring, mail server testing and inbox placement tests, ensuring your emails reach the intended recipients.

Email authenticationⓘ tool

ZeroBounce supports email authentication protocols like DMARC, DKIM, and SPF, which help protect your domain from spoofing and enhance your sender reputation. Due to Yahoo and Google's new sender guidelines, anyone sending mass messages will likely face email deliverability issues if they don't set up email authentication.

Email finderⓘ

The email finderⓘ tool helps you discover valid email addresses associated with specific domains, making it easier to build targeted email lists. You can also look up a specific person’s email address based on the domain name of their company.

Try the email finder

ZeroBounce customer support

ZeroBounce is known for its world-class customer support, available 24/7 through chat, email, or phone. Users always praise the support team’s expertise and quick response times. With ZeroBounce, you can reach a real person in mere seconds.

ZeroBounce customer reviews

Based on more than 1,100 reviews, ZeroBounce scores 4.8 out of 5 on Trustpilot. Users highlight its accuracy, comprehensive features, and excellent customer service.

On G2, ZeroBounce has a 4.6 rating based on more than 400 reviews, reinforcing its reputation as a leading email validationⓘ tool.

Data security at ZeroBounce

ZeroBounce is committed to data security, adhering to GDPR and other international regulations. The platform employs advanced encryption and security protocols to ensure your data remains protected.

ZeroBounce follows the most complete security protocols in the industry. The service uses an advanced encryption method to protect all user data and routinely runs security audits to ensure the highest compliance and safety.

ZeroBounce has the following security certifications:

GDPR compliance: Ensures customer data adheres to EU regulations.
SOC 2 Type 2: This framework assesses ZeroBounce at intervals, certifying ZeroBounce establishes standards in data security, availability, processing integrity, confidentiality, and privacy.
ISO/IEC 27001: ZeroBounce’s compliance with this international standard ensures comprehensive data security management.
PCI Compliance: Allows protection of transactional financial data with firewalls, antivirus tools, and assessments of any threats.
HIPAA compliance: Ensures full compliance with all United States health data security standards.
CCPA compliance: Complies fully with California’s consumer privacy regulations.
Data Privacy Framework (DPF): ZeroBounce adheres to this set of regulations which provides companies with the ability to transfer personal data securely during transatlantic commerce.

Is Xverify worth it?

Xverify isn’t the most popular email validationⓘ service, but it offers an affordable tool. Also, aside from checking email contacts, the company also validates phone numbers and postal addresses. That may be a bonus for your business.

But is Xverify worth it? Let’s take a look at the pros and cons.

Pros

Xverify offers basic real-time and bulk email verificationⓘ
It’s a discount service
It has a toll-free phone number
Xverify users receive 100 free email validationⓘ credits (1 credit/email address)

Cons

Poor user experience
Limited number of tools
Lower accuracy rate when compared to other email validationⓘ services
Not much customer feedback

Verify 100 email addresses free

While Xverify may be a cheaper choice, ZeroBounce offers additional features, higher accuracy, and better value for your money. What’s more, ZeroBounce deposits 100 free email verification credits into your account as soon as you create it. Then, every month, ZeroBounce continues to replenish your account with 100 free credits.

Want to try ZeroBounce for free now?