Why is Email Verification Crucial for Businesses?
Email verification is essential for any business to protect its email domain reputation and deliverability. Whether you rely heavily on email marketing or use email for crucial communications, being able to reach your customers and prospects is critical.
These are the primary ways that email verification will impact your business.
Lowers your email bounce rateⓘ
Email verification will lower your email bounce rate by eliminating invalid email addresses from your database. It will also help correct typos and remove duplicate emails so you can confidently send your campaigns to valid contacts.
Internet and email service providers look for senders to keep a bounce rate of 2% or lower. Email verification will help you decrease it to zero.
Keeps spam complaint rate in check
The ZeroBounce email verifier can identify known spam complainers, also known as abuse emails. These users are known to misuse and abuse the report function, which can add to your business’s spam complaint rate. The more spam complaints you get, the more your emails will likely land in the spam folder or be rejected.
Senders must keep their spam complaint rate at 0.1% or lower (1 in 1,000 emails sent).
Protects your sender reputation
Every business that uses email has a sender reputation. Internet service providers use this numerical score to describe the quality and trustworthiness of your emails.
If your business domain has a poor sender reputation, it’s more likely for your emails to land in spam or be rejected by service providers. You’ll have a more challenging time reaching the inbox for prime visibility, also called your email deliverabilityⓘ.
The two factors mentioned above, bounce rate and spam complaint rate, directly impact your sender reputation. Email verification will keep these metrics in check and protect your sender reputation.
Boosts your email deliverabilityⓘ
Email verification preserves your sender reputation, which leads to better email deliverability.
Email delivery simply means that the email was delivered. Your email may land in the inbox, the promotions folder, or even spam.
Email deliverabilityⓘ refers to your ability to reach your subscribers’ inboxes - the area they will visit the most.
Accurate email campaign insights
Without email verification, your email list becomes cluttered with invalid emails and unengaged subscribers. Basing your email content on an outdated list can skew your performance and lead to poor results.
First, email verification will eliminate expired email addresses to boost your deliverability and reach the inbox.
Second, it can identify the subscribers who do not open or engage with your content so that you can phase them out of your list over time.
Cleaning your list with email verification leaves you with valid, active email subscribers. You’ll have more accurate insights regarding what type of content resonates with your audience so that you can adjust your campaigns accordingly.
Improves email marketing ROI
Finally, email verification is the number one way to boost your campaign ROI.
You’ll no longer need to waste your budget or time storing and reaching out to outdated, disinterested email subscribers. Your email content will reach the customers who want to hear from you.
Your bounce rate decreases, you find the inbox reliably, and you gain actionable feedback on boosting your email conversions.
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